Getting your site on the first page of Google results is often considered to be the holy grail of business marketing, and rightly so. Currently, Google holds around 70% market share of all searches done around the world, which is a massive amount when compared to other engines like Bing, which only have a 10% market share. However, understanding how Google PageRank works is an important part of understanding exactly how you can get your site ranked on the first page for your selected keywords.
The first thing you should understand about Google is that content is king. Google wants to deliver searches which are relevant to the browser’s interests, so if you have fresh content which matches what the user is looking for, you’re more than likely to get indexed that much quicker on the first page. Regularly updating your site with content which revolves around targeted keywords will see your site skyrocket over a period of weeks.
Meta data is also an important aspect of getting listed in Google, as the easier time the Google spider has in finding data related to links and images on your website, the more likely you are to rank higher. Always make sure you include meta data for everything on your website, no matter how tedious and time consuming a process it may be.
Aside from content, the next best way to be indexed by Google is through backlinks. Getting backlinks from higher PageRank sites can be a godsend, especially if they are organic backlinks. While many people engage in the practice of purchasing backlinks, you should know this is a very black hat tactic in Google’s eyes and if its caught, your site could be banned from the search engine. That’s why it’s important to focus on content, and meta data in order to get your site listed in the search giant, rather than farming backlinks.
