Getting a favorable index for your website on Bing entails understanding what the search engine looks for in performance. If you can understand exactly what Bing wants from your website for a certain keyword, you’re sure to rank higher which will drive more traffic to your site. Here’s how you can use Bing to your advantage to get massive traffic.
Bing tends to look at the age of the domain as an important factor in indexing. While this isn’t great news for new domainers, if you’ve recently re-registered a previously used domain, you could see a jump in traffic from Bing for the age. Aside from the age of your website, there are many things you can do in the HTML of your site to improve its SEO ranking with Bing.
The first of these is anchor text. Bing places a high importance on anchor text, so be sure all of your key words are hyper-linked properly for the website you’re promoting and the keyword you wish to reach. Another method of ensuring you have a high ranking in Bing is through the use of backlinks. However, just getting backlinks isn’t enough, as Bing takes into account both the age and the number of backlinks your referring site has. Consider this the rival to Google’s PageRank.
Content is king with Google, but that’s not so with Bing. Websites which are updated regularly tend to see more success with Google, but that’s not the case with Bing, which places age over the importance of fresh content.
If you want to drive traffic from Bing to your new website, you need to make sure you use at least one of your targeted keywords in your domain. While keyword stuffing is not a good practice in general, there has been significant evidence which shows that many websites which employ the practice regularly show up in the top 10 in Bing search results.
